Hi, I’m Kylie!
A hardworking young woman who thrives in a fast-paced, high-energy environment that will stop at nothing for positive results. Creative thinking, a consistently positive attitude, and organization are my strongest skills, and I look forward to sharing more about myself.
Professional Summary
Associate, VIP Relations & Events Marketing - August 2024 - Present
•• Report directly to the Director of Marketing while managing 50+ talent contracts annually, coordinating with talent agencies, overseeing invoice processing, and sourcing creators aligned with seasonal product launches.
• Manage influencer and athlete partnerships by coordinating contracts, seeding logistics, product preferences, project timelines, and communications with talent agencies for photoshoots, appearances, paid social campaigns, and brand activations.
• Execute 15 premium influencer seeding initiatives annually by managing SAP product orders, inventory tracking, vendor coordination, and shipment logistics, contributing to more than 200 pieces of organic branded social content.
• Lead logistics for over 30 VIP appearances, brand events, and partnership activations annually by coordinating talent, vendors, product shipments, and run-of-show documentation to ensure seamless execution.
• Collaborate with all major league partners, vendors, and internal creative teams to develop custom products and branded experiences that align with campaign objectives and ambassador identities.
• Develop creative briefs, manage project requests, and coordinate with Creative Services and Finance to support asset production, contract administration, invoice approvals, and campaign execution.
• Managed and mentored a marketing intern supporting product inventory, shipment logistics, and influencer seeding operations for campaigns, photoshoots, and brand events.
Marketing professional with experience managing influencer partnerships, paid creator campaigns, VIP events, and brand activations. Skilled in creator sourcing, talent relations, contract coordination, event logistics, product seeding, and cross-functional project management. Experienced collaborating with agencies, athletes, influencers, vendors, and internal creative teams.
Professional Experience
New Era Cap
Marketing Intern- May - August 2024
• Managed athlete ambassador seeding success by tracking product seeding, inventory, professional performance metrics, and partnership opportunities using Excel.
• Conducted competitive market research to evaluate marketing strategies, campaign timing, and product launches, providing insights that supported seasonal initiatives.
• Assisted with creator sourcing, influencer seeding, and creative brief development while producing campaign recap presentations and performance reports for internal stakeholders.
New Era Cap
Social Media Intern- September - December 2023
• Managed content across Instagram, TikTok, Facebook, and X by creating graphics, videos, and campaign assets using Canva and Adobe Illustrator.
• Planned and scheduled social media content while developing marketing materials that increased brand awareness and supported website traffic goals.
• Executed monthly content calendars, using Sprinklr, aligned with business objectives, leveraging platform analytics to improve engagement.
ReMade in Cambodia
Social Media Assistant- September 2022 - May 2023
• Supported the planning, scheduling, and execution of social media campaigns across Instagram and Facebook while maintaining organized content calendars and campaign tracking.
• Designed social graphics, SEO-focused captions, and promotional assets using Adobe Photoshop, Illustrator, and Canva to support brand engagement.
• Compiled campaign materials and presentation assets for franchise-wide marketing initiatives while assisting with digital advertising and content organization.
Anchor Bar
Education
Bachelor of Business Administration, Marketing May 2024
Loyola University Chicago
Skills
Microsoft Office Suite, Adobe Creative Cloud, Canva, SAP, Concur, Figma, Creator IQ, Sprinklr
Software
Marketing
Paid Partnerships, Influencer Marketing, Talent Relations, Product Seeding, Event Marketing, Campaign Coordination